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Our Team

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Josephine Liang

Co-founder & CEO

Jo is a widely-known food waste and sustainability campaigner and entrepreneur. Jo has worked with public and private organisations like  Sainsburys and Unilever on cutting food waste and advising on sustainable development.

Jo was awarded a special “Women in Food” award by the Mayor of London in 2019 and named on Forbes 30 under 30 2021 Europe in the Social Impact category.

MSc Oxford, BA Colby College

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Ming Zhao

Co-founder & CCO

Ming's passion for sustainability and entrepreneurship began at  14 when she set up her 1st business selling recyclables (bottles+paper) to recyclers in China. Formerly Head of Business Development at a boutique strategy consultancy firm in London, she brought 7 Years+ B2B sales experiences to grow Cauli to be environmentally and commercially profitable. Ming speaks English, Mandarin & Arabic. 

MSc London School of Economics, MA (Hons) University of St Andrews

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Zuzana Vojtek

Ops & Sustainability Manager

Zuzana’s passion for building businesses, helping the environment and all things food led her to gain significant experience in operations and account management in small and rapidly scaling companies. She joined us after completing her MSc (Distinction) in Sustainable Development from the University of Surrey, complemented with an internship at the Hammersmith and Fulham Council where she laid the foundations for the establishment of a local business climate alliance aiming to encourage businesses to lower their emissions.

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Joseph Laithwaite

Tech Lead

Joseph’s desire to utilise technology as a tool to protect the planet and strengthen our communities has long driven him, with experience working with small businesses worldwide setting up websites and digital systems, to large analytics and tracking projects for companies such as Liberty London and ECB.

BA (Distinction) in Software and Electrical Engineering from University of Liverpool.

Ben Collis

Design Engineer

Ben crossed paths with Cauli during his dissertation in reusable packaging behaviour change and was instantly drawn to the company's innovative & tech-driven culture. Having worked at several start-ups from tackling sustainable cotton farming to developing solar panel kits for rural Kenyans, Ben has gained a wide range of real-world experience in the sustainability sector. After spending the last year starting his own business building recycled wall planters, he is now ready to apply his academic research & industry experience to help Cauli bring reusability into the mainstream. MEng in Design Engineering from Imperial College.

Alan Bannon

Tech Consultant

Alan is a research associate in Electrical and Electronical Engineering at Imperial College. At Imperial his research is centred around applying networked radar systems to biometric sensing and human identification and tracking.
At Cauli, Alan leverages his industry and academic experience of electronics, software, and sensing systems, to consult on technology direction, assist with technical hiring, and seek out and facilitate dialog with new commercial partners and suppliers.


Our Advisors


Julian Metcalfe

Founder, Pret A Manger, Itsu & Metcalfe's Food Company 

Our Advisors

Kajal Sanghrajka

Founder/ Director, Growth Hub Global

Kajal is currently leading the London School of Economics’ first ever accelerator programme supporting 15 early stage businesses focused on profit and purpose. She is the Director of Growth Hub Global where she supports European companies and universities to grow globally leveraging her own experience starting and growing a business internationally.

She is a Churchill Fellow researching immigrant entrepreneurship and start up ecosystems and writes a monthly editorial The Transatlantic Post on innovation and entrepreneurship. She holds a BSc in Economics from the London School of Economics and an MBA from Columbia Business School.

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John Atcheson 

Co-Founder/ CEO, Circular Way

John Atcheson is Co-Founder/CEO of Circular Way (formerly known as Sellalong), a social enterprise dedicated to ending consumer waste by making circularity a part of every retail purchase. Prior to Sellalong and its predecessor company, Stuffstr, John helped to launch Getaround, a pioneering leader in peer-to-peer car sharing, and served as Founder/CEO of several media-related startups, including MusicNet, the first interactive music service.


Additionally, John has served as board chair of Sightline Institute, a leading sustainability think-tank based in Seattle. John holds a BA in Economics from Brown University and an MBA from Stanford Business School.

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