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Our Team

Veteran sustainability campaigner, secretly a singer.


Josephine Liang

Co-founder & CEO

Jo is a food waste and sustainability campaigner and entrepreneur. Jo has worked with public and private organisations like  Sainsburys and Unilever on cutting food waste and advising on sustainable development.

Jo was awarded a special “Women in Food” award by the Mayor of London in 2019 and named on Forbes 30 under 30 2021 Europe in the Social Impact category.

Sports-mad, with a love for all things food.


Ming Zhao

Co-founder & CCO

Ming's passion for sustainability and entrepreneurship began at  14 when she set up her first business selling recyclables (bottles+papers) to recyclers in China. Formerly Head of Business Development at a boutique strategy consultancy firm in London, she brought 7 Years+ B2B sales experiences to grow Cauli to be environmentally and commercially profitable. Her client portfolio includes C-Suite executives across EMEA's largest banks, funds, conglomerates and governments. Ming speaks English, Mandarin & Arabic.

Love cooking, and LOVE eating even more.

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Operations Lead

Zuzana’s passion for building businesses, helping the environment and all things food led her to gain significant experience in operations and account management in small and rapidly scaling companies. She joined us after completing her MSc in Sustainable Development from the University of Surrey, complemented with an internship at the Hammersmith and Fulham Council where she laid the foundations for the establishment of a local business climate alliance aiming to encourage businesses to lower their emissions.

Our Advisors


Kajal Sanghrajka

Founder and Director, Growth Hub Global

Kajal is currently leading the London School of Economics’ first ever accelerator programme supporting 15 early stage businesses focused on profit and purpose. She is the Director of Growth Hub Global where she supports European companies and universities to grow globally leveraging her own experience starting and growing a business internationally.

She is a Churchill Fellow researching immigrant entrepreneurship and start up ecosystems and writes a monthly editorial The Transatlantic Post on innovation and entrepreneurship. She holds a BSc in Economics from the London School of Economics and an MBA from Columbia Business School.

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John Atcheson 

Co-Founder/CEO of Sellalong

John Atcheson is Co-Founder/CEO of Sellalong, a social enterprise dedicated to ending consumer waste by making circularity a part of every retail purchase. Prior to Sellalong and its predecessor company, Stuffstr, John helped to launch Getaround, a pioneering leader in peer-to-peer car sharing, and served as Founder/CEO of several media-related startups, including MusicNet, the first interactive music service.


Additionally, John has served as board chair of Sightline Institute, a leading sustainability think-tank based in Seattle. John holds a BA in Economics from Brown University and an MBA from Stanford Business School.


Dr. Tianqi Li

Sustainability Scientist

Dr Tianqi Li is an internationally recognised sustainability scientist with a decade’s experience in bridging the sustainability knowledge gap in policy and business practices, providing climate change advice and consultancy that maximises effective adaptation and drives positive change within companies, governments and non-profits.


Born in China, Tianqi holds two pharmaceutical patents and a PhD degree from Newcastle University. She has an outstanding record in forming high-yield partnerships, leading program design, performance management, as well as driving strategic initiatives and evaluating their impact.


She advised HM government on industrial strategies, and the European Commission on setting Product Environmental Footprint (PEF) guidelines.